Social marketing
This “Lessons Learned” publication summarizes the principles and practices gleaned from the New Routes to Community Health project. Learn about the immigrant health and media... read more
Welcome to the California campaign to protect workers from heat illness.Heat illness can be deadly – but by making heat safety
part of the job,... Visit website
The Comunicando Poder y Esperanza
project partners held a celebratory event in San Francisco on November 30th. This event represents the culmination of the
three-year effort to... read more
In San Francisco, a collective of Latina domestic workers has developed a social marketing campaign advocating fair pay, respect for the profession, and healthier working... View video
People can't face facts if they're looking the wrong way. So first tell them a story that can change their point of view.Read more of... Visit website
The Substance Abuse & Mental Health Services Administration
(SAMHSA), in collaboration with the Ad Council, announced the launch of a
national public service advertising (PSA)... read more
We have all heard health statistics—and then promptly forgotten
them. We have all experienced
powerful emotions during medical encounters that have prevented us from asking
the “right” questions... read more
This hour long program provides mental health information for Somalis and organizations working with Somalis. Through storytelling it encourages Somalis to seek resources. English subtitles... View video
(Nicky Trasvina spoke at the November 11 Launch of a unique social media campaign designed by members of La Colectiva de Mujeres of La Raza... read more
1. If you are an immigrant, tell us what it means to be an immigrant in the United States. If you are not an immigrant,... read more
Representing over 20 different domestic workers collectives across the United States, Antonia Peña of the National Domestic Workers Alliance, said that the campaign, "Communicating Our... View video
At the launch of a unique social media campaign, "Communicating Our Strengths and Our Hopes" (Comunicando poder y esperanza), employer Nicky Trasvina said, "I can't... View video
At the launch of a unique social media campaign in November 2009, domestic worker and La Colectiva member Raquel Botello spoke with pride about being... View video
Advertisements appearing on public transit waiting platforms (BART) in San Francisco, California:
La Raza Centro Legal’s La Colectiva de Mujeres launched a unique media
campaign designed... read more
Advertisements appearing in city buses in San Francisco, California as part of an unusual media campaign:
La Raza Centro Legal’s La Colectiva de Mujeres launched... read more
Advertisements appearing on the back of city buses in San Francisco, California as part of an unusual media campaign:
La Raza Centro Legal’s La Colectiva... read more
Heath Wickline works at Underground Advertising developing the social marketing campaign for the Domestic Worker's Project.
Over the past ten years, I’ve worked with many... read more
A media campaign aimed to promote dignity and respect for domestic workers is underway in San Francisco. Visit website
Last Wednesday, 50 people marched to the corner of Cesar Chavez and Valencia in San Francisco's Mission District to view the 50-foot-long billboard representing the... read more
Working in collaboration, La Colectiva de Mujeres of La Raza Centro Legal, the Labor Occupational Health Program of UC Berkeley and Underground Advertising created a... View video
There is a movement afoot to organize domestic workers and improve their working conditions even as many face unemployment because of the weak economy. San... read more
La Colectiva de Mujeres (Women's Collective) in San Francisco has launched a media campaign unveiling striking posters, billboards, bus ads and postcards depicting domestic workers... read more
La Colectiva Mujeres of La Raza Centro Legal launches a new website for their social media campaign based in San Francisco. La Colectiva is one... Visit website
The Egal Shidad Project team is deep in the production process for its upcoming program on sexually transmitted diseases. You will hear from renowned Somali... read more
Many low-income Americans were wary of banks even before the latest round of failures and takeovers. Is a semi-reformed payday lender the right guy to... read more
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New Research & Recommendations
This report (PDF 3.8MB) offers guidance for community organizations and those who fund social change in how best to harness the power of local media-making for community health improvement. Spanish-language version is now available. Una versión en español de este informe esta en la web.
Resources
Project Photos
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partners.newroutes.org (grantee resources)
A national program of the