domestic workers
"Profiles in Strength & Dignity" showcases the
extraordinary women of La Colectiva. In striking photographs and moving
narratives, the exhibit offers a glimpse into these... Visit website
“Profiles of Strength and
Dignity” showcases the extraordinary women of La Colectiva. In striking
photographs and moving narratives, the exhibit offers a glimpse into
these... read more
In San Francisco, a collective of Latina domestic workers has developed a social marketing campaign advocating fair pay, respect for the profession, and healthier working... View video
Excerpted from an article on international working women's rights by By IPS/TerraViva correspondents on the Inter Press News Agency Website. New Routes Leader Guillermina Castellanos... read more
Domestic Workers are the bedrock of a functioning society -
they do the work that makes other work possible. Yet they are a
workforce in... Visit website
The social media campaign, Communicating Our Strengths and Our Hopes" was 2 years in the making. Colectiva Member Yesenia Perez said she is proud to... View video
Representing over 20 different domestic workers collectives across the United States, Antonia Peña of the National Domestic Workers Alliance, said that the campaign, "Communicating Our... View video
At the launch of a unique social media campaign, "Communicating Our Strengths and Our Hopes" (Comunicando poder y esperanza), employer Nicky Trasvina said, "I can't... View video
At the launch of a unique social media campaign in November 2009, domestic worker and La Colectiva member Raquel Botello spoke with pride about being... View video
On November 11, 2009, the New Routes to Community Health project, Domestic Workers Safety and Dignity, launched a unique social media campaign to elevate respect... View video
Advertisements appearing on public transit waiting platforms (BART) in San Francisco, California:
La Raza Centro Legal’s La Colectiva de Mujeres launched a unique media
campaign designed... read more
Postcards distributed to homes throughout San Francisco, California by members of La Colectiva as part of an unusual media campaign:
La Raza Centro Legal’s La Colectiva... read more
Advertisements appearing in city buses in San Francisco, California as part of an unusual media campaign:
La Raza Centro Legal’s La Colectiva de Mujeres launched... read more
Advertisements appearing on the back of city buses in San Francisco, California as part of an unusual media campaign:
La Raza Centro Legal’s La Colectiva... read more
Last Wednesday, 50 people marched to the corner of Cesar Chavez and Valencia in San Francisco's Mission District to view the 50-foot-long billboard representing the... read more
La Colectiva de Mujeres (Women's Collective) in San Francisco has launched a media campaign unveiling striking posters, billboards, bus ads and postcards depicting domestic workers... read more
A fabulous documentary aired on PBS that I wanted to let people know about. Maid in America, produced by Impacto films, follows four domestic workers... read more
From The New York Times comes harrowing stories of life as a domestic worker in the U.S. Most of the women in the story are... read more
When a successful Los Angeles college professor offered Elena a housekeeping job, she was thrilled to accept. Her happiness turned to horror when—on her first... View video
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New Research & Recommendations
This report (PDF 3.8MB) offers guidance for community organizations and those who fund social change in how best to harness the power of local media-making for community health improvement. Spanish-language version is now available. Una versión en español de este informe esta en la web.
















partners.newroutes.org (grantee resources)
A national program of the