La Colectiva, a successful worker cooperative in San Francisco
"La Colectiva has launched an ambitious media campaign telling the stories of historically undervalued and underpaid workers who are often exposed to toxic chemicals (among other occupational hazards) without receiving access to safety training or medical care.
Some 81 percent of domestic laborers do not make enough money to meet basic family living expenses, even though more than half are primary earners, according to a 2002 study of immigrant women produced by Mujeres Unidas Activas and the San Francisco Day Labor Program Women’s Collective of La Raza Centro Legal. A slew of billboards, leaflets, bus ads, radio interviews and marches have all served to herald the cleaners as professionals deserving respect."
Read more in the San Francisco Public Press article about Bay Area worker cooperatives.
Watch and Listen
New Research & Recommendations
This report (PDF 3.8MB) offers guidance for community organizations and those who fund social change in how best to harness the power of local media-making for community health improvement. Spanish-language version is now available. Una versión en español de este informe esta en la web.