Change the Story, Change the World [free-range thinking newsletter]

Link: 
http://www.agoodmanonline.com/newsletter/index.html
Body: 

People can't face facts if they're looking the wrong way. So first tell them a story that can change their point of view.

Read more of this article from Andy Goodman's August monthly newsletter, "free range thinking."

Or download the PDF.

Topics: Social marketing, Storytelling, Training