La Colectiva Bus Interior Ads (PDF)

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Advertisements appearing in city buses in San Francisco, California as part of an unusual media campaign:

La Raza Centro Legal’s La Colectiva de Mujeres launched a unique media campaign designed to improve working conditions for domestic workers and transform the perception of domestic work from undervalued “women’s work” to a respectable and important component of the economy. A billboard, BART posters and bus ads highlight the tremendous natural strength and dignity of the women, and by extension, of all domestic workers. The campaign also features ads focused on the benefits of green cleaning for both domestic workers and the families they work for, a practice in which each of La Colectiva’s members is trained. The models are members of La Colectiva de Mujeres.

Tags: Bus ads, domestic workers, domesticas, social marketing
Topics: Building Community, Immigrants, Social marketing, Work
New Routes Project: Domestic Worker Safety & Dignity Project

License: Attribution Non-commercial No Derivatives (by-nc-nd)
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© 2009, La Colectiva de Mujeres .