Images from the Domestic Workers Safety & Dignity Project "Communicating our Strengths and our Hopes"

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Video | 01:22 | Latinos | San Francisco, CA
Working in collaboration, La Colectiva de Mujeres of La Raza Centro Legal, the Labor Occupational Health Program of UC Berkeley and Underground Advertising created a month-long social media campaign in the city of San Francisco. It is designed to improve working conditions for domestic workers and transform the perception of domestic work from undervalued “women’s work” to a respectable and important component of the economy. The campaign ’s theme, “Communicating our Strengths and our Hopes,” (“Comunicando poder y esperanza”) emphasizes the campaigns goals of getting employers to think about a few steps they can take to help support solid, dignified jobs for the women.

Tags: la colectiva, La Raza Centro Legal, labor, Latinas
Topics: Building Community, Economics, Education, Ending Sexism, Immigrants, Receiving Communities, Social marketing, Work
New Routes Project: Domestic Worker Safety & Dignity Project

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