Domestic Workers Go on Offensive with Ad Campaign, Conference

http://inthesetimes.com/working/entry/5165/domestic_workers_go_on_offensive_with...

La Colectiva de Mujeres (Women's Collective) in San Francisco has launched a media campaign unveiling striking posters, billboards, bus ads and postcards depicting domestic workers as strong, independent and "green" savvy.

The campaign, the theme of which is "Communicating Strength and Hope" ("Comunicando poder y esperanza"), aims to alter the perception of often undervalued domestic workers to one of respect, dignity and economic importance.

Read more at In These Times.

Tags: domestic workers, green cleaning products, la colectiva, Latinas, non-toxic cleaning
Topics: Business, Community Health, Family, Immigrants, Leadership, Social marketing, Training, Work