La Colectiva's New Logo

As we gear up for the launch of the paid media portion of the campaign in November, we thought we would share with you a part of that campaign, La Colectiva de Mujeres' new logo!

A key goal of the campaign is to shift perceptions of domestic work in order to reveal its true nature as vital, dignified and at the very center of our homes and families. To further that goal, we'll be launching a full paid media campaign next month featuring stunning photography and powerful messages.

For now, you'll have to content yourself with this sneak peak at the logo Underground Ads developed for La Colectiva. Delicate and feminine, centered on the home, and highlighting the hands of the women who make up La Colectiva advocating for their rights and the rights of all domestic workers, it's a fitting centerpiece for La Colectiva's identity as we launch their new campaign. 

Tags: la colectiva, logo, socialmarketingcampaign
Topics: Media production