Ethnic Outlets Thriving In Sinking Media Market

Posted by Catherine Stifter  April 7, 2009

http://www.npr.org/templates/story/story.php?storyId=102802880

Though these are grim times for major news organizations across the country, a few organizations — often labeled "ethnic media" — are thriving.

Many of these newspapers and broadcast stations are doing well because they've tapped into an expanding audience — the sons and daughters of immigrants.

Hear KSCI Vice President Eric Olander talk about the power of ethnic media to reach multiple generations across multiple media platforms. Olander and KSCI are partners in the New Routes project, Navigating Healthcare for Chinese Seniors.

Tags: KMEX, LA 18, La Opiñion, NPR
Topics: Ethnic Media, Family, Immigrants, Journalism, Language, Media distribution, News, Youth