Building a Story Bank

Andy Goodman's eNewsletter "free-range thinking" published this tip: Investing time now in building your storybank can ensure your people will always find the right story when they need it.

Here's more from the article:

When good causes realize that storytelling can enhance advocacy, fundraising, recruitment and just about everything they do, they start looking for stories everywhere. Staff retreats are held exclusively to collect stories. Board members and volunteers are interviewed to mine their experiences. Web sites are updated with "Tell Us Your Story" pages where members and others can post their anecdotes.

Collectively, these processes can yield dozens (if not hundreds) of stories, which presents an entirely new challenge: once you've got 'em, where do you put 'em? The answer is a storybank, which can take many forms but generally serves one purpose: to provide a central repository where you can easily and quickly find a story that enlivens whatever point you want to make.

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