Local Media Dynamos
In Eureka, California, public TV station KEET is collaborating with commercial radio station KHUM to reduce the high rate of methamphetamine use in their county. Teens produce, write, and act in video public service announcements which they hope will influence their peers to turn away from street drugs.
At KUSP in Santa Cruz, Youthtopia teens are reporting and producing their own radio programs on tough topics like homelessness, gang violence, and abortion laws. The Youthtopia radio programs are complemented by cable TV shows and a strong web presence, including an online newspaper by and for teens.
In Alabama, the soap opera Bodylove, which teaches about mental health issues through the story of Vanessa Love and her family, is a result of an unusual collaboration among commercial radio, public radio, a counseling center, and a public health school. It airs on 16 commercial stations across the state.
We invite you to take in each story in this issue and listen to the audio and video clips. Here is a showcase of local media doing what it does best—creatively telling local stories in ways so powerful that a depressed listener is moved to find out about antidepressants, a restless teen turns down meth, and a girl may decide to stay home instead of turning to the streets. Sound Partners demonstrates how local media can be a strong partner in shaping healthier communities.
Co-Director, Sound Partners for Community Health
Watch and Listen
New Research & Recommendations
This report (PDF 3.8MB) offers guidance for community organizations and those who fund social change in how best to harness the power of local media-making for community health improvement. Spanish-language version is now available. Una versión en español de este informe esta en la web.